Online retailers are engaged in a constant, all-consuming quest to make the process of buying stuff ever faster and more efficient and to remove as many barriers between you and the final click-confirmed purchase as possible. Amazon has experimented with IRL ‘dash’ buttons that automatically order you more detergent or diapers. Smaller retailers like Blue Bottle have pushed subscription models that let you elect to have your coffee delivered monthly.

So it should hardly come as a surprise that marketers are beginning to push something closer to full-blown automated shopping wherein retailers simply send you goods you might want based on your past preferences, without you ever having to do anything so laborious as clicking buttons on menus on a website. According to the latest market research, this is exactly what a lot of consumers say they want.

A new report from the marketing technology company Blis claims that 60 percent of the consumers they surveyed are receptive to automated shopping. Some 41 percent would let an online retailer automatically buy and ship them things like dish soap and cleaning products. Over 20 percent would let retailers’ systems pick out their underwear.

Now, this kind of market research is often not exceedingly scientific, but this report does offer an intriguing glimpse at where online shopping trends are probably headed. It’s not surprising that people would want to turn over the process of shopping for necessities to automated shopping services, and it’s not hard to see companies offering programs that minimally remix your biweekly grocery orders like a daily Spotify mix, or push to auto deliver your socks in the mail twice a year or whatever. 

Some of this does seem surprising isn’t the whole point of picking out jewelry or accessories to cut a style that’s distinctly yours but then again, not. If the price is right, at least there will be another one along in the mail soon.